Tuesday, April 22, 2008

Marketing Speak

Poker Chick thinks this new Starbucks website everyone's talking about is just a brilliant, brilliant idea. What do coffee drinkers get out of this? A chance to be heard. Rewards. The opportunity to help create a better product and a better customer experience. The feeling that they are part of a community. What does the company get out of this? Other than happier consumers (translation: more sales $$)? They get brand loyalty: more people than ever will be vested in their brand. They get a free brainstorm of marketing ideas from millions of people. They get a ton of buzz and word-of-mouth. And they build a pretty hefty database in the process. And what does it cost them? Pennies. Pennies!! Talk about a win-win.

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