Wednesday, August 6, 2008

Digital Intelligence

She's back and she's got goodies!! The first reader to correctly identify the # of buzzwords used in this blog gets to pick the next post topic. Don't all run at once, now.

Much like she did with "peeps", Poker Chick has been tossing around a new catchy term called "Digital Intelligence". Sounds cool, doesn't it? She's never heard anyone using the term the way she does, so of course we're posting in the hopes this catches on as a fad and then she can take credit for it. It's catching on at work and amongst friends, so why not the web? But using it near-daily as if it were already in the dictionary did made her curious. What is "digital intelligence"? A quick online search yielded the following results:
  • "Digital Intelligence" seems to be the name of a digital forensics company. Cool, and so CSI, might we add.
  • The peeps (see? she did it again!) over at 24/7 realmedia talk about "digital intelligence" as the "science of digital marketing".
  • Other results talk about all sorts of neat yet incomphrehensible things like electrons and platforms and modules. Oh my.
This is all the subject of great cocktail-party conversation. Yawn. What were we saying?
Science, schmience. What about the rest of us? Poker Chick, lover of all things contrary, uses "digital intelligence" as a new tool for societal judgement and assessing self-worth. And really, what's more interesting than that? It lends itself not just to the intellectual world but to pop culture: Rank your friends on Facebook, features in US Weekly (we can see it now: Headline: "which celeb is more 'digitally intelligent'"? Pictured below: Paris Hilton, Britney Spears, Lauren Conrad, Poker Chick), heck even American Idol could call itself a "digitally intelligent" show for its incorporation of text messaging and cross-promotion with iTunes.

The ability to interpret this chart on online ad spending is a sign of digital intelligence

You see, all it means is "how much better do I understand this Web 2.0 crap than my peers"? That's all it is, really. When someone at works talks about interactive media, do you know what they mean? Do you know the difference between Web 2.0 and Health 2.0? Can you define social networking? Do you know the difference between a widget and a gadget? Do you really know what SEM means, or do you just pretend to, like 91%* of all people do in casual conversations?
The more answers you know to these questions, the higher you rank in "digital intelligence".

So Poker Chick, you ask, tell us? Are we digitally intelligent? You'll be pleased to know that the answer is a resounding yes. Well, according to the Poker Chick definition anyway. Syndicated research shows that people who read blogs regularly are already much more digitally sophisticated than the rest of us. This confirms that all you peeps reading this can pat yourselves on the back and call yourselves "digitally intelligent". If you blog yourself, that ranking goes higher. If you subscribe to this or any other blog via RSS feed, your score goes up even more. (Bonus points if you know what an RSS feed is). If you contribute to wikis, can define "open source code" or even pretend to know some HTML, then you're in the upper echelon of early adopters.

Go any further than that and you're back to the previous term used for this type of knowledge, which Poker Chick believes is officially "computer geek".

So go forth and use it with glee. Use it at work, at dinner, on dates. Feel the smugness that comes along with knowing fancy terms that make you sound smarter than you are. Be a part of the cool club. And don't forget: you heard it here first.

*Source: Poker Chick proprietary quantitative research

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