An article from Fast Company confirms what we've said all along: advertising peeps are not, in fact normal.
We all knew this of course, but someone has finally run the numbers to prove it. Our favorite stat is that 70% of ad peeps knew about BK's "subservient chicken" campaign, vs. 8% of non-ad peeps. We know what you're thinking. We were surprised to see it as low as 70%. too.