Sunday, May 20, 2012

Proof That Advertising Peeps Are Not Normal

An article from Fast Company confirms what we've said all along: advertising peeps are not, in fact normal.

We all knew this of course, but someone has finally run the numbers to prove it.  Our favorite stat is that 70% of ad peeps knew about BK's "subservient chicken" campaign, vs. 8% of non-ad peeps.  We know what you're thinking.  We were surprised to see it as low as 70%. too.

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